What is Korean Style Makeup Called?

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Have you ever been captivated by the flawless complexions and adorable eye makeup looks sported by your favorite K-Pop idols and Korean actresses? If so, you’ve fallen under the spell of K-beauty! But what exactly is the name for this covetable makeup style, and how can you achieve it yourself?

Fear not, fellow beauty enthusiast! Buckle up as we delve into the world of Korean makeup, uncovering its secret name, core techniques, and popular trends.

K-Beauty: More Than Just Makeup

While “Korean makeup” is a perfectly apt term, there’s a more holistic approach to beauty in South Korea. It’s all about K-beauty, which encompasses a multi-step skincare routine, innovative makeup products, and a focus on achieving a healthy, youthful appearance.

Think of it like this: Flawless, glowing skin is the canvas, and makeup is the artistry that enhances your natural features.

Here’s the exciting part: K-beauty isn’t a one-size-fits-all approach. It caters to all skin types and concerns, using gentle yet effective products to achieve your desired results.

Unveiling the Name: K-Beauty Makeup

So, what is Korean style makeup actually called? Well, there isn’t a single, specific term for it. Often, it’s simply referred to as K-beauty makeup or the Korean makeup look.

However, within K-beauty makeup, there are some popular trends that have their own names:

  • Aegyo sal: This translates to “baby fat under the eye” and refers to the technique of using light makeup to create a subtle, puffy effect under the eyes, creating a youthful and cute appearance.
  • Gradient lips: Here, a darker lip color is blended into a lighter shade towards the center of the lips, creating a soft, blurred effect.
  • Puppy eyeliner: This ditches the dramatic cat-eye for a softer, more delicate approach. The eyeliner extends slightly upwards in a thin line, resembling a puppy’s playful gaze.

Key Techniques of the K-Beauty Look

Now that we’ve unmasked the name (or lack thereof!), let’s explore the techniques that set K-beauty makeup apart:

  • Flawless, Glassy Skin: The foundation of K-beauty makeup is achieving a dewy, translucent complexion. This is achieved through a meticulous skincare routine and layering lightweight, hydrating makeup products. Think BB creams or lightweight cushions instead of heavy foundations.
  • Gradient Brows: Unlike the sharply defined brows often seen in Western makeup, Korean brows are softer and more natural-looking. A gradient effect is achieved with a brow pencil or powder, focusing on creating a defined arch and a softer tail.
  • Aegyo Sal (Optional): As mentioned earlier, this technique adds a touch of youthful cuteness by subtly highlighting the under-eye area with light eyeshadow or concealer.
  • Eye Makeup Artistry: Korean eye makeup focuses on creating a youthful, wide-eyed look. Playful eyeliner styles like puppy eyeliner and gradient eyeshadow with shimmery accents are popular choices.
  • Gradient Lips: As opposed to a full, bold lip, the gradient lip technique creates a soft, blurred effect with a pop of color. This is achieved by applying a darker lip color towards the outer edges and blending it inwards with a lighter shade or even a touch of lip balm in the center.

Embracing the K-Beauty Look: Tips for Beginners

Feeling inspired to try the K-beauty look for yourself? Here are some beginner-friendly tips:

  • Focus on Skincare: Remember, glowing skin is the foundation. Invest in a gentle yet effective skincare routine that works for your skin type.
  • Start Light: Don’t overwhelm yourself by trying all the techniques at once. Begin with a lightweight BB cream or cushion foundation and gradually add elements like gradient lips or puppy eyeliner.
  • Embrace Experimentation: K-beauty is all about having fun and finding what flatters you most. Don’t be afraid to experiment with different colors and techniques to discover your own signature look.
  • Cushion Up: Consider using a cushion compact for a lightweight, buildable foundation application.
  • Embrace the Gradient: Gradient lips and eyeshadow are easy to master and add a touch of the K-beauty signature style.
  • Shop Smart: Many K-beauty brands are now readily available online and in stores. Look for products with gentle formulas and lightweight textures.

Remember, the key to rocking the K-beauty look is to celebrate your natural beauty and enhance it with a touch of fun and playfulness. So go forth, experiment, and discover the K-beauty glow that’s waiting to be unleashed!

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