A Blast from the Past: Exploring the Allure of 50s and 70s Makeup

Vintage looks never truly go out of style, and the makeup trends of the 50s and 70s makeup are prime examples. These eras boast distinct aesthetics, each offering a unique way to play with color, texture, and bold statements.

Whether you’re a retro enthusiast seeking authentic recreation or a fashionista looking for inspiration, this guide dives deep into the captivating world of 50s and 70s makeup.

1950s: The Era of Graceful Glamour

The 50s were all about polished refinement and feminine charm. Think Audrey Hepburn’s doe-eyed innocence and Marilyn Monroe’s smoldering allure. The focus was on enhancing natural beauty rather than dramatic transformation.

Key Features:

• Flawless, porcelain skin: Achieving a matte, even complexion was paramount. Foundation and powder reigned supreme, often paired with a touch of rouge for a healthy flush.
• Winged eyeliner: The iconic cat-eye look defined the era. Liquid or pencil liner created crisp, upward-sweeping lines for a sophisticated touch.
• Bold brows: Eyebrows were meticulously arched and filled in for a defined frame to the eyes.
• Red lips: The ultimate symbol of glamour, red lipstick was a staple. From scarlet to crimson, bold lips added a touch of drama and sophistication.
• Pastel eyeshadow: Soft shades of pink, blue, and green adorned eyelids, often blended with brown in the crease for subtle depth.

Pro Tip: “For an authentic 50s look, opt for cream or liquid products over powders,” advises vintage makeup expert Claire Sinclair. “Creams tend to blend more seamlessly for that flawless, dewy finish.”

Products to Try:

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• Foundation: MAC Studio Fix Fluid Foundation
• Eyeliner: Maybelline Hyper Sharp Wing Liner
• Brow Pencil: Anastasia Beverly Hills Perfect Brow Pencil
• Lipstick: NARS Powermatte Lipstick in Walk This Way
• Eyeshadow: ColourPop Creme to Powder Eyeshadow

1970s: A Bohemian Explosion of Color

The 70s embraced individuality and self-expression. Bold colors, glitter, and unconventional techniques took center stage. Think Twiggy’s androgynous minimalism, Bianca Jagger’s disco glam, and Cher’s theatrical flair.

Key Features:

• Playful eyeshadow: Experimentation was key. From bright blues and greens to metallic shades and glitter, eyeshadow became a canvas for creativity.
• Dramatic lashes: False lashes or heavily mascaraed lashes added oomph and drama to the eyes.
• Thin or sculpted brows: Eyebrows were either delicately thinned or dramatically arched and defined.
• Colorful lips: From sheer pinks to deep plums and even bold blues, lips embraced a kaleidoscope of shades.
• Blush draping: A high, diagonal blush application, often in bright coral or pink, added a youthful and playful touch.

Note: “The 70s were all about pushing boundaries,” says makeup historian Sarah Jones. “Don’t be afraid to experiment with different colors and textures! It’s about having fun and expressing yourself.”

Products to Try:

• Eyeshadow: Urban Decay Naked Wild Palette
• Mascara: Too Faced Better Than Sex Mascara
• Brow Gel: Glossier Boy Brow
• Lipstick: Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color
• Blush: Benefit Cosmetics Dandelion

Bringing the Past to the Present: Modern Twists on Vintage Looks

While we can appreciate the authenticity of vintage styles, incorporating them into a modern routine requires adaptation. Here are some tips for injecting a touch of 50s or 70s flair into your contemporary makeup look:

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• 50s: Blend out your eyeliner for a softer, more modern version of the cat-eye. Opt for sheerer lip colors for a subtle pop of color.
• 70s: Use metallic shades sparingly as accents instead of all over the lid. Keep the rest of your makeup neutral to balance the boldness. For brows, choose a slightly thicker shape than the ultra-thin 70s trend.

Ultimately, the beauty of vintage makeup lies in its diversity and its power to tell a story. Whether you crave the graceful elegance of the 50s or the free-spirited boldness of the 70s, there’s a vintage look waiting to be explored. So, grab your makeup brushes, embrace your inner icon, and get ready to step back in time!